2013-02-282013-02-282011O'Keeffe, A.(2011), 'The Media', in Simpson, J.(ed.), The Routledge Handbook of Applied Linguistics. London:Routledge, p 67-80.http://hdl.handle.net/10395/1717engUsed by permission © Routledge, The full publication of Simpson, J.(ed.), The Routledge Handbook of Applied Linguistics. London:Routledge is available at http://www.routledge.com/books/details/9780415490672/The mediaBroadcast genresMedia studiesPart/ Chapter of book