2012-12-202012-12-202004Free, M.(2004) Preparing to fail: gender, consumption, play and national identity in Irish broadcast coverage of the ‘Roy Keane Affair’ and the 2002 World Cup', in Barton, R. & O'Brien, H.(eds.), Keeping it Real: Irish Film and Television. London: Wallflower Press, 172-184http://hdl.handle.net/10395/1388engUsed by permission of authors © Ruth Barton & Harvey O'Brien.GenderRoy KeaneSoccerPreparing to fail: gender, consumption, play and national identity in Irish broadcast coverage of the ‘Roy Keane Affair’ and the 2002 World Cup.Part/ Chapter of book