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Standard Southern British English as referee design in Irish radio advertising
(Linguistics Journal, 2016)
The exploitation of external as opposed to local language varieties in advertising can be associated with a history of colonization, the external variety being viewed as superior to the local (Bell 1991: 145). Although ...
Language Change and Ideology in Irish Radio Advertising
(Dublin Institute of Technology, 2016-11)
Language ideologies have been defined as ‘sets of representations through which language is imbued with cultural meaning for a certain community’. These representations can be seen as ‘ways of understanding the world that ...