Now showing items 1-2 of 2

    • Language Change and Ideology in Irish Radio Advertising 

      O'Sullivan, Joan (Dublin Institute of Technology, 2016-11)
      Language ideologies have been defined as ‘sets of representations through which language is imbued with cultural meaning for a certain community’. These representations can be seen as ‘ways of understanding the world that ...
    • Standard Southern British English as referee design in Irish radio advertising 

      O'Sullivan, Joan (Linguistics Journal, 2016)
      The exploitation of external as opposed to local language varieties in advertising can be associated with a history of colonization, the external variety being viewed as superior to the local (Bell 1991: 145). Although ...