Browsing Media and Communication Studies (Non peer-reviewed publications) by Subject "Newspaper"

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Measure for Measure: Comparing methodologies for determining newspaper exposure.

Breen, Michael J.; Shoemaker, Pamela J.; Wrigley, Brenda J. (1997)

Measure for Measure: Comparing Methodologies for Determining Newspaper Exposure Measuring media exposure requires careful consideration of both the reliability and validity of the operational definitions. This study ...